It seems the undertanding of fashion has been radically changed: a 72 years old grandpa model got popular now in China!
Recently the online clothing brand Yuekou break the codes of fashion with its new collection with a model aged 72!
The new brand sells wear for Chinese adolescents. The shopper owner, also the granddaughter of the grandpa model tired her model a lot of colors and accessories very “girly” socks with ruffles, leather bags, necklaces, jewelery … The contrast between the cute style and the old model makes it funny and popular online in China. Some Chinese sites even compare him with “Karl Lagerfeld” .